The art of persuasion, analysed systematically. Aristotle covers logical argument, the character of the speaker, and the emotions of the audience. Three books that remain the foundation of rhetorical theory.
Start ReadingThe art of persuasion. Rhetoric is the counterpart of dialectic. Aristotle classifies the means of persuasion: ethos (character), pathos (emotion), and logos (argument).
Continued analysis of argument and emotion. The topics of deliberative and forensic oratory. How to construct enthymemes and use examples effectively.
Style and arrangement. Prose rhythm, metaphor, propriety of diction, and the structure of a speech. Aristotle's most practical book for working orators.